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Listed under:  Economics and business  >  Marketing
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The Conversation: business strategies

This resource contains a series of explanatory articles about contemporary business strategy, innovation, and the digital economy. It can be used to develop a broad understanding of contemporary business strategy, innovation, and the digital economy.

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Growing Exotic Fruit - a niche farming enterprise

This unit of work uses the operation of an small agribusiness to explore what it means to be a producer in a small scale business. The unit focuses on the operation of a real-life, exotic fruit farm in northern New South Wales from which fruits are sold to local markets. The units provides five inquiry-based activities ...

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Developing and Designing New Product Lines and Marketing Strategies

This is a unit of work about developing new market lines and strategies to sell a new or revamped product. It includes researching existing markets, target markets and other influences that affect the marketing of a new product. The resource has a teacher guide and a presentation that provides background information and ...